Campaign Report
What's a Good Click-Thru Rate?
When evaluating the success of digital advertising in voter-targeted campaigns, understanding Click-Thru Rates (CTR) is crucial. CTR measures the percentage of people who click on an ad after seeing it, providing insights into engagement levels. ...What is an Impression?
An impression occurs when an advertisement is delivered to an individual. For instance, if your campaign is projected to serve 100,000 impressions, it means your ad will be displayed a total of 100,000 times to your audience.What Does Frequency Mean?
Frequency is one of the most important metrics in persuasion advertising. Higher frequency means a more effective campaign. Frequency equals the number of total impressions divided by the numbers of individual targets seeing the ad. Here's an ...How Often is My Report Updated?
You will begin seeing reporting metrics in the platform approximately 24 hours after your campaign goes “live”. After the campaign is live, your report will update around every 2-4 hours.
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