What's a Good Click-Through Rate (CTR)?

What's a Good Click-Through Rate (CTR)?

Good click-through rates (or CTR%) depend on the ad type.  PreRoll video ads tend to have a lower CTR% than banner ads, and CTV videos will have very minimal clicks.

The average CTR% on a banner ad ranges from 0.5% – 1.5%.  While it might seem low, it’s important to remember that the purpose of these ads is to persuade individuals using the message on the ad. Creatives should be intended to make a persuasive argument rather than drive traffic.

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