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How Do I Share Reporting?
Once you are on the Reporting dashboard, you will see a “Download Report” Icon in the top right corner. Simply click on that icon and you will be able to download the reporting dashboard in Excel or as a PDF.
How Often is My Report Updated?
You will begin seeing reporting metrics in the platform approximately 24 hours after your campaign goes “live”. After the campaign is live, your report will update around every 2-4 hours.
What Does Frequency Mean?
Frequency is one of the most important metrics in persuasion advertising. Higher frequency means a more effective campaign. Frequency equals the number of total impressions divided by the numbers of individual targets seeing the ad.
What Does Cost-Per-Voter Mean?
Cost Per Voter shows the amount of budget spent on each individual voter. This metric allows you to conduct a side-by-side comparison on cost-per-voter reached with other outreach methods you might be using. It is determined by taking a campaign’s ...
What's a Good Click-Through Rate (CTR)?
Good click-through rates (or CTR%) depend on the ad type. PreRoll video ads tend to have a lower CTR% than banner ads, and CTV videos will have very minimal clicks. The average CTR% on a banner ad ranges from 0.5% – 1.5%. While it might seem low, ...