File Requirements for Display Ads

What are the File Requirements for Display Ads

File Type

Files must be either JPG, PNG, or GIF. PNG is preferred because it does not lose quality when resized and is optimized for online display.


File Size

The sweet spot between a high quality image and one that loads quickly is usually between 50KB – 300KB. Any lower than 50KB can render an image illegible. Our platform accepts images with a maximum file size of 400kB.


Ad Dimensions

Our platform only accepts the following four (4) sizes:

  • 300 x 250 (Medium Rectangle)

  • 160 x 600 (Skyscraper)

  • 300 x 600 (Half Page)

  • 728 x 90 (Leaderboard)

    • Related Articles

    • Are there any Content Restrictions for my Ads?

      Outside of a clear and conspicuous disclaimer, there are not too many restrictions on the content of an ad. However, RepublicanAds.com reserves the right to stop a campaign if the creative promotes hate speech, discrimination, or otherwise violates ...

    • Does My Ad Need a Legal Disclaimer?

      Yes. All political ads, even “Issue Advocacy” ads to have legible ‘Paid for By’ disclaimers. Video ads must have a legible disclaimer visible for at least 4 seconds. More information can be found on the FEC website.

    • What's a Good Click-Thru Rate?

      When evaluating the success of digital advertising in voter-targeted campaigns, understanding Click-Thru Rates (CTR) is crucial. CTR measures the percentage of people who click on an ad after seeing it, providing insights into engagement levels. ...

    Want to Talk to Us?

    Reach out directly to our Account Management team. 



                        
            Email Us Directly                                         Schedule a Call