What are the File Requirements for Display Ads?

What are the File Requirements for Display Ads?

File Type

Files must be either JPG, PNG, or GIF. PNG is preferred because it does not lose quality when resized and is optimized for online display.

File Size

The sweet spot between a high quality image and one that loads quickly is usually between 50KB – 300KB. Any lower than 50KB can render an image illegible. Our platform accepts images with a maximum file size of 400kB.

Creative Format Requirements

Our ad networks require a contrasting border around creatives that have a white background so the ad can be distinguished from the page. 

All campaign or advocacy ads need to have a "Paid For By" disclaimer on them.  The disclaimer must be a readable font size and clearly displayed on the graphic.

Ad Dimensions

Our platform only accepts the following six (6) sizes:

  • 300 x 250 (Medium Rectangle) **The only size that is required, as it is the most common ad size.
  • 728 x 90 (Leaderboard)
  • 160 x 600 (Skyscraper)
  • 300 x 600 (Half Page)
  • 970 x 250 (Billboard)
  • 336 x 280 (Large Rectangle)

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